Well folks, winter is now well and truly upon us and Christmas is just around the corner. One could be forgiven for slowing down given the circumstances but I took it upon myself to set some pretty ambitious targets for myself in November.
At the end of October’s income report I was full of optimism for the launch of my freelance writing guide, but at the same time I had absolutely not idea how successful the launch would actually be. My whole information product project has been a process of one uncertain step after another — the launch was the culmination of all my work.
So, how did it all work out?
What Happened in November?
As you would expect, the launch of my freelance writing guide completely dominated the month. It launched on 6th November whilst I was in the USA visiting my sister prior to a Caribbean cruise.
Once the guide launched I went off on my cruise and barely did anything for a week. Upon my return I resumed work on my One Hour Authority Site project and got my head down in preparation for December’s big plans (to be revealed soon!).
Finally we can’t of course forget my freelance writing, which still makes up the bulk of my income. With my income streams diversifying and my rate ever-increasing I took the opportunity to assess this part of my business in November and lay out a strategy for optimizing both my earnings and time.
But enough of all that — let’s get onto the numbers!
Monthly Income Report — November 2012
- Freelance writing:
- Income: $3,576.12
- Expenditure: $19.82
- Profit: $3,556.30
- Income: $2.03
- Expenditure: $22.70
- Profit: -$20.67
- Leaving Work Behind:
- Income: $410.51
- Expenditure: $64.28
- Profit: $346.23
- Information Products:
- Income: $2,279.36
- Expenditure: $384.25
- Profit: $1,895.11
Total profit for November 2012: $5,776.97
November’s earnings have absolutely smashed my previous record of $4,588 set in August, which I am delighted about. These figures probably comes as no surprise to those of you who read my post on lessons learned from my product launch, as I shared some in-depth numbers back then.
Leaving Work Behind’s income (from affiliate marketing) nearly doubled this month, which is great to see. However, this income stream will to continue to be relatively volatile and I expect a dip in December.
The eagle-eyed amongst you may spot that my freelance earnings have dropped consecutively in the last two months. This is due to me doing less one-off work and relying instead on my regular client work only. My equivalent hourly rate continues to climb though — in November I freelanced for a total of 48 hours, which equates to an hourly rate of $74 when calculated by net income. I’ll take that!
As I previously alluded to, I am currently in the process of consolidating my freelance business so that my equivalent hourly rate is maximized. More on this soon.
Oh, and let’s not forget that mustache I grew for Movember. Here’s the (unfortunate) evidence on days 6, 15 and 30:
I’m glad to see the back of it! I’ll have to think of something a little more outlandish for November 2013 😉
What’s in Store for December?
Now that I have gained a bit of traction in terms of income streams outside of freelance writing, I am not going to pause for breath.
I have a fairly major update for my guide planned plus a couple of surprises for those of you who are interested in learning more from me about freelance blogging and beyond. I also have a new idea that I have been toying around with that I may launch in the New Year. I am pretty excited about it and think it could be another great case study for you guys to see develop here on the blog.
I’ll also be working hard on my authority site, although I do not expect anything exciting to happen in December as I finish off my initial content drive and start to work on link building.
As for the guide, obviously I don’t expect it to make nearly as much in December as it did in November. In fact, I know that I have a lot of work to do in terms of optimizing the sales page in order to generate more sales. I’ll keep you updated on how I get on with respect to this.
Finally, I am running the Houston marathon on January 13, so I’ll be busy training for that in sub-zero temperatures here in England. To the right you can see a screenshot I took on my iPhone at the end of a run last Friday evening!