Leaving Work Behind

How Much Money Can You Expect to Earn From Your Blog

Written by Alexander Cordova on October 3, 2017. 5 Comments

A gold bullion.If you put in a lot of effort on your blog, you probably want to know if you could make money from it. Unfortunately, people love talking about the exceptional amounts money they’ve earned with unusually successful blogs, but few ever offer realistic earning estimates for typical bloggers.

There are a number of ways you can monetize your blog. Not all are equal, and few (if any) are truly passive. I’ve tried my hand at monetization a few times, and while I’ve yet to strike gold, I’ve learned a lot in the process. These experiences gave me a good understanding of what it takes to earn money blogging.

In this article, I’ll reveal exactly what kind of blogging income you an expect. Influencing factors include the amount of content you have, as well as how you monetize. Then, we’ll talk about how long it took Leaving Work Behind to become profitable, to give you a real-life example. Let’s crunch some numbers!

How Much Money Can a Blog Earn?

An Amazon Associates earnings screen.

If your blog is making a few hundred dollars a month, you’re already an outlier.

Technically, there’s no cap on how much money a single blog can earn you. Some people bring in thousands of dollars a month, but those are the outliers. Everyone wants to get to that position, but hardly anyone has the time or drive to put in the necessary work.

It’s not all about pure grit either. Before I first took a crack at affiliate marketing, I went over dozens of case studies. In most scenarios, two visible factors correlate directly with earnings, and those are the amount of content on your site, and its age.

Generally speaking, a blog with 100,000 words of articles is going to bring in more traffic than one with a tenth of that. In most cases, the people who get that far have the opportunity to start earning a decent income, depending on how they monetize their websites. Here are some of the most popular methods:

In my opinion, the two best ways to earn money blogging nowadays are affiliate marketing and in-house services. A lot of people use ad-blockers, and as someone who has built a lot of sites, I can’t stand ads. Sponsored content, on the other hand, has some decent potential, but it’s not a reliable way of earning money. Plus, you put your blog’s reputation on the line if you let anyone pay you in exchange for publishing their content.

Let’s take a look at some examples from real case studies, courtesy of the Just Start subreddit. Armed with their data, we can make some extrapolations about how much money blogs earn on average (with a focus on affiliate marketing).

Worst Case Blogging Scenario: $0-100

An extra hundred bucks per month is nothing to sneeze at. That is, unless you’ve put in months and months of work into your blog and you still can’t crack that barrier.

A starting blog with about 10,000 words, for example, can potentially earn a few dollars during its first couple of months. If you keep publishing content, you should creep closer to the 100$ mark in less than half a year. That’s a lot of time invested for a small reward, but in my experience, traffic and conversions tend to increase exponentially once you pass the 50,000 words mark.

Of course, for that to work, you need to choose your keywords carefully and optimize your blog. If you’re still writing regularly after the half-year mark and you still can’t climb out of this range of earnings, then you may have chosen the wrong niche. At that point, I’d recommend cutting your losses.

Average Case Blogging Scenario: $100-500

If you have a blog that’s earning approximately $500 per month, you’re practically already an outlier. Very few people get to that point, and if you do, you can start re-investing some decent cash into your blog, outsource content, and reduce your workload. However, it is ‘average’ in the sense that successful bloggers tend to stay within this income range per blog.

According to several case studies, between 50,000 and 100,000 words of content are often enough to get you in this range of earnings. That being said, most blogs don’t hit this milestone until they’re a few months in, even if you write day in and out like a madman.

There’s some speculation that Google ‘sandboxes’ new sites for a few months until they’ve proven themselves. That means that even with the right content, you might not see significant traffic for a while, so it’s crucial to keep your nose to the grindstone.

Best Case Blogging Scenario: >$500

If you reach over $500 per month, you’re definitely doing something right. More importantly, you’ve learned how to scale your blog, which means there’s no cap on your potential earnings.

In most cases, blogs don’t get to this level until after a year (and that’s if they’re outstanding) and over 100,000 words of content. Keep in mind, there is a tenuous correlation between how many articles you publish and your earnings. The quality of your posts and your target keywords are more important than quantity.

However, after months of working on your blog, you probably know what you’re doing. If you have any doubts, you can always check out the Blogging Mentorship Program to help you along.

How Long It Took for Leaving Work Behind to Become Profitable

An old Leaving Work Behind article.

Leaving Work Behind has been around for a while, but it didn’t become profitable overnight.

Leaving Work Behind was born in mid-2011, but it wasn’t monetized until the start of 2012. Even back then, monetization only meant adding a few affiliate links.

It wasn’t until mid-2012 that Leaving Work Behind started earning a few hundred dollars per month, putting it squarely in within our successful blogging scenario. Take note that it took that first year to lay a good foundation of content and build a following. It was a natural next step to experiment with monetization.

In our case, the best monetization turned out to be marketing our in-house services. Since I joined the team a while back, we have been researching and publishing even more value-packed content than ever before, all to help you along your journey as a freelance blogger.

It’s a win-win situation for us and our readers. The better the content we provide, the higher income potential we reach! That’s the naked truth behind every strategy to earn money blogging.


Anyone can earn money blogging, but it’s no get-rich-quick scheme. If you’re starting a blog from zero, it may take months before you see any money at all, and even more until you reach a decent income. Building and monetizing a blog is effectively a part-time job, and you think about the long-term if you want to be successful.

Take Leaving Work Behind, for example. Now, several people work on the blog and its services, but that wasn’t always the case. When the blog started, it was just a single guy doing all the work, and it took years to get to this point.

Do you have any questions about how to earn money blogging? Let’s talk about them in the comments section below!

Image credit: Pixabay.

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5 Responses to “How Much Money Can You Expect to Earn From Your Blog”

  1. Diana D'Souza
    October 10, 2017 at 11:19 am

    Your article hits the nail on the head in terms of how long it takes to start making money and the growth curve.
    I have read way too many articles that make it sound like they started making hundreds of dollars overnight. They may not say it outright but they certainly imply it and to somebody starting out, it can be very depressing when you just cannot seem to replicate that overnight success.
    I started my blog http://www.aromatherapyanywhere.com in Dec 2016 and your article reflects my journey from the time I launched the blog and the hours I put in working on it to the slow but steady increase in traffic and revenue.
    Thank you for being so honest in your article. It gives me hope that keeps me motivated to go on.

    • Alexander Cordova
      October 12, 2017 at 8:19 pm

      Thanks Diana! I think it’s important for people to know this stuff upfront so they can decide if they can really invest that much time and work into it.

      You’ve already got almost one year of work in, the site looks good, and it’s a very interesting niche. I’m sure traffic is going to keep growing!

  2. smith
    October 11, 2017 at 6:30 am

    Your article gets the job done perfectly as far as to what extent it takes to begin profiting and the development bend.

    I have perused much an excessive number of articles that influence it to seem like they began making many dollars overnight. They may not state it out and out but rather they absolutely infer it and to some person beginning, it can be exceptionally discouraging when you just can’t appear to reproduce that overnight achievement.

    • Alexander Cordova
      October 12, 2017 at 8:21 pm

      Thanks 🙂 it was those types of articles that got me to try out affiliate marketing and it was a wake-up call when I found out how much work it actually took.

      I think a lot of people that are at the top of the food chain now got their start when the competition wasn’t as fierce, which allowed them to grow faster. Kudos for them for jumping in early, but it sure takes a lot of work now!

  3. angel
    October 11, 2017 at 6:31 am

    Your article gets the job done perfectly regarding to what extent it takes to begin profiting and the development bend.

    I have perused far excessively numerous articles that influence it to seem like they began making several dollars overnight. They may not state it out and out but rather they surely suggest it and to someone beginning, it can be extremely discouraging when you just can’t appear to repeat that overnight achievement.


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