Leaving Work Behind

Why I Am NOT Trying To Make Money From This Blog

Written by Tom Ewer on June 19, 2011. 35 Comments

Important note: after eight months and 96 posts without earning a single penny from this blog, I made the decision to monetize. I have successfully managed to do so without affecting the integrity of my content whatsoever. If you would like to know more, please read this.

This post was inspired in part by episode 13 of Pat Flynn’s excellent Smart Passive Income Podcast. If you haven’t subscribed to Pat’s podcast yet, I strongly recommend that you do.

Why I Am NOT Trying To Make Money From My Blog

I love WooThemes

I Love WooThemes

This blog runs on WordPress with a WooThemes framework, and as far as I am concerned, it was $70 well spent. I am really happy with the functionality and turnkey features of the theme, as well as the ability to easily customize it with a bit of manual CSS. I dabbled with Thesis, PageLines and the Genesis Framework, but would recommend WooThemes above them all.

Very Clever…Affiliate Links Galore

None of the links above are affiliate-based. If you click on one and buy a product, I will not receive a penny. In fact, absolutely none of the products I currently promote on my blog are affiliate links. If you look around, you’ll notice that there is no advertising either.

The truth is, I don’t want to make money from this blog, and have no intention of doing so for the foreseeable future. This would seem to run contrary to the whole purpose of my online efforts, which is to create a sustainable and scalable online income. But, perhaps confusingly, I believe this will ultimately result in me making more money than if I was trying to monetize this blog now.

Really? Why?

I think blogging online is far more of an art than a science. There are no hard and fast rules that you can apply to a blogging model, then ride off into the sunset with wads of cash in your pockets. My belief that not monetizing my blog will ultimately benefit me financially is based upon just one key concept: trust.


At the time of writing this article, my blog isn’t even published. There is simply a splash screen asking you to fill in your email address so that you will be informed of the launch. By the time you read this article, it may have only been live for hours, days, or weeks (unless you’re delving into the archives, in which case, you still have a lesson to learn here, so keep reading!).

Why I Am NOT Trying To Make Money From My Blog

I recommend Bluehost for web hosting

I don’t like to think of myself as an arrogant person. As such, I don’t expect that you currently value my opinion. I would really like you to, but I am not going to try to force you into it. I hope that you enjoy my content, and come back for more. I then hope that over time, you will trust my judgement and value my recommendations. But we are not there yet. I as far as I am concerned, I have got a lot to prove.

There are an awful lot of blogs out there saying an awful lot of things. What sets me apart from the rest? I have no agenda. You can read my content, comfortable in the knowledge that my sole intention is to offer you quality advice and guidance. Nothing more, nothing less.

I’ll Earn Money When I Deserve To

I do not intend for this blog to be a permanent financial sink hole, but I am keenly aware of the value of a loyal and broad reader base. In order to grow my readership, my Unique Non-Selling Proposition is to offer free quality content, with absolutely no strings attached. Once I have developed a relationship of trust with my readers, I will be in a position to recommend products on an affiliate basis that I have tried, tested and love.

So You Want Nothing From Me?

Well there are just two things I want from you right now – that is for you to read and enjoy my content, and sign up to my mailing list below, so that you can keep up to date with my latest posts and receive exclusive information not available on my blog.

To all of you budding bloggers out there, forget about money for the time being. Concentrate on building a valuable brand with a loyal reader base, and the money will follow. Good things come to those who wait.

What Cricket Can Teach You About Blogging

Written by Tom Ewer on June 18, 2011. 9 Comments

What Cricket Can Teach You About BloggingI am aware that you might consider this an extraordinarily tenuous link.

Worse still, many of you may be thinking, “What on earth is cricket?” The specifics are not particularly important — I could be talking about any sport. What is important is how my experience today provides a great metaphor for the fickle world of blogging.

What Does This Have to Do With Blogging?

Bear with me for two minutes and it will all come together — I promise.

I play for my local village cricket team (very English, I know). We had a great day today. We batted first and put on a decent score. We then bowled them out for 31.

In case you don’t know, that is a spectacularly low score. In fact, in my 15 or so years of watching and playing cricket, I have never seen such a low score in either amateur or professional formats of the game. Look to a 70-0 American Football Score or a 15-0 soccer score as comparisons.

Where Are You Going With This?

What Cricket Can Teach You About Blogging

Here’s the twist: I woke up this morning and loathed the thought of playing cricket. I have had an absolute nightmare of a season. I was ready to throw the towel in for the foreseeable future. I hated cricket. I was a failure.

And now? I can’t wait to get out there again. I took 9 wickets, for 23 runs, in 9 overs — my best ever figures, an all-time club record, and better figures than most cricketers could ever possibly hope to achieve in all of their years of playing. All of this, on the back of a completely hopeless run, where it felt like success was an unreachable target.

How Does This Link to Blogging?

Blogging is often just like my cricketing experience.

You might spend weeks or months working your tail off, for little or no reward. You are ready to throw the towel in, just like I was. It seems hopeless, and you’re getting nowhere. But then, completely out of the blue, you get a spike of traffic. Perhaps a big time blogger mentions you. Perhaps Google finally sits up, takes notice, and plonks your site on the front page.

All that hard work, in one moment of pure concentrated glory, becomes entirely worth it. Everything suddenly gets easier. You’re not scrounging around for scraps of traffic — people are piling in through the front entrance.

This is not a unique occurrence – ask almost any successful blogger and they will talk of this phenomenon. Almost every successful blogger was once a low-traffic, desperate blogger.

So What Can I Learn From This?

Have confidence in the quality of your content, have patience in the knowledge that success can be just around the corner, and capitalize when the traffic arrives on your doorstep. Bear those three things in mind and you can go far. When you are at your wit’s end and ready to give up, don’t give up.

And as for my cricketing future? Well, I’m certainly playing again next week, that’s for sure! Wild horses couldn’t stop me!