Sometimes you just need to do something because it feels right. This new design is just that.
In an online world filled with talk of optimization, conversion rates and sales, I’m taking my own little stand. Don’t get me wrong – I want to make a living as much as the next person – but I don’t want to compromise my principles in the process. And that’s why I’ve launched this new design.
You see, the previous design was “commercialized”, for want of a better word. It was designed to attract and convert. It was a beast too – image-heavy and slow to load.
In short, I was fed up with it. I also happen to be a geek at heart, and I wanted a crack at creating the new design myself. I wanted something clean and simple; quick to load and easy to navigate. Most importantly, I wanted the focus to be on the content: that is what you’re here for after all!
So here it is folks. Let me know what you think about the new design in the comments section below. It’s something of a work in progress, so your constructive criticism will be carefully considered and perhaps acted upon!