Leaving Work Behind

Is Guest Posting Dead?

I recently had a guest post published over at Feel Gooder. You can read the article here: 6 Reasons Why You’ll Never Succeed.

The article was published on Wednesday, and to date there have been a grand total of 12 clicks through to Leaving Work Behind from it.

A lot has been said about “the death of guest posting”, and I tend to believe that it is far less powerful than it once was.

The problem is, if you look around many popular blogs, guest posting is now (and has been for some time) a regular occurence. My theory is that people have become accustomed to them, and as such, are more likely to ignore any outgoing links in the article, much like they would ignore advertising.

Having said that, I do think that guest posting serves a purpose – I am just not convinced that it offers great benefits in terms of promoting your blog.

How about you? What are your thoughts on guest posting?