Leaving Work Behind

4 Essential Pages for a Blog to Build Authority and Earn Subscribers

Written by Anne Dorko on August 10, 2017. 4 Comments

Book pages flying openNavigation is one of the most important aspects of your website, as it enables users to get around your blog. Without including the right types of pages, you may lose visitors and potential subscribers.

There are a few critical pages you can use to ultimately convert more of your visitors into loyal subscribers. Though it may go without saying, having more subscribers will help you become more successful as a blogger, whether you are aiming to monetize your blog or build a strong platform to earn clients with.

In this article, I’ll discuss the importance of navigation on a website, and show you a few vital pages you should consider using. Let’s get started! Keep Reading

3 Elements Your Freelance Portfolio Should Include

Written by Alexander Cordova on August 8, 2017. 0 Comments

Someone writing a resume.Every freelancer needs his own portfolio. It’s a great way to tell the world that you are available for work and showcase your past projects, all while enabling clients to reach you. In fact, I’d go as far as to say that without a portfolio, landing serious clients will be hard for new freelancers.

Sure, you can always rely on word of mouth, but creating a freelance portfolio shouldn’t take long and requires hardly any upkeep. All you need to do is add the occasional new project, keep your information up to date, and you’re in business (hopefully soon, anyways!).

In this article, we’ll walk through three essential elements every freelancer’s portfolio should include. I’ll explain what makes them critical, and give you a few tips to set you on the right path. Let’s get started! Keep Reading

3 Steps to Successfully Invite Guest Bloggers to Help Grow Your Blog

Written by Anne Dorko on August 3, 2017. 4 Comments

Handshake over coffeeOnce you decide to extend your platform to other bloggers, it’s a good idea to  put a system in place so you can avoid low-quality contributions. If this is your first time working with guest posters, it may be a bit tricky to figure out how to create guidelines that attract amazing contributions.

To create these talent-attracting guidelines, you’ll need to first establish your blog’s standards and goals. From there, it’s a matter of formatting those standards clearly for your potential guest bloggers to read and follow. I’ve perfected this practice on blogs of my own, so my methods are based on practical experience! Once you’ve set up your process, accepting or rejecting new post ideas can be pretty smooth sailing.

In this article, I’ll show you step-by-step how to set up guidelines, start attracting submissions, and then handle pitches when they come in. Let’s jump in so you can open up your platform to other writers! Keep Reading

Is It Possible to Scale Your Freelancing Business?

Written by Alexander Cordova on August 1, 2017. 2 Comments

A man rolling a boulder up a hill.As your freelance career takes off, you may find yourself with too many clients and not enough time to take care of them all. At this stage, you have two choices; you can either hire more people and try scaling your freelancing business or lose out on those opportunities.

Growing your freelance team can be complicated. It’s not as simple as bringing a few new people on board – in fact, there can be a lot of trial and error before you find the right teammates. However, it can also increase your earning potential exponentially. In many cases, far beyond what you could earn on your own.

In this article, I’ll walk you through three major benefits and one important challenge of hiring other freelancers. By the end, you should have a good idea of whether this is the right path for you. Let’s get started!

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How to Use WordPress Plugins to Offer SEO Services to Writing Clients

Written by Anne Dorko on July 27, 2017. 6 Comments

Hands holding pen and writingFreelancer bloggers are often hired with the goal of increasing organic traffic from search engines by building authority through content marketing. You may find it difficult to land a serious writing gig without knowing how to optimize your posts for search engines.

SEO is a valuable skill to add to your freelance writing repertoire. Understanding the concepts behind content marketing and how it connects to SEO will help you land new clients. Additionally, you’ll stand apart as an expert when you can recommend (and use!) the top SEO WordPress plugins for your clients.

In this post, I’ll introduce you to the concepts behind content marketing and SEO for freelance writers. Then, I’ll introduce you to the top SEO plugins for WordPress and how to use them on the job. Let’s get started! Keep Reading