Always Try Harder
Get a grasp on how hard you think you are trying at the moment in terms of satisfying your readers. Now try harder.
Think that isn’t possible? Believe me, it always its. If your next article would pay out $1,000,000 if it were deemed good enough, would you try harder? That kind of thought process puts your content creation strategy in a whole different perspective.
How You Can Be Self Serving and Selfless At the Same Time
So that’s being selfless. How can that be self serving? Simple – the more great content you put out, and the more it becomes exposed to the right people, the more people will want to pay you for your expertise. It might seem illogical – why would anyone pay you if you have already blown your “good stuff”?
Because you haven’t. And there are three reasons why.
1. People Are Willing To Pay For a Packaged Solution
If you were really interested in investing in stocks and shares, would you rather read a blog written by Warren Buffet, or buy his book? You might start by reading his blog, but if you were really keen on the topic, you would end up buying his book.
Although blogs are a great format for easily digestible content, they do not function well as well-ordered and comprehensive guides. Your free content will always be desirable to a percentage of your readers if it is repackaged and reedited into an easy to follow guide.
2. People Are Willing To Pay For Coaching
If you were really keen for guidance, would you prefer to read Buffet’s book or be personally coached by him? Nothing is ever better than the “personal” approach. Why? Because you will always get more out of the process. Reading is passive. Coaching is dynamic.
3. You’re Always Creating More Value
Do you not think that you are always growing and developing? That over time, you will become far more educated on that topic you wrote about a year ago? You should always be improving your craft, which means that people have to buy your most recent product, or hire you, to get the best advice that they possibly can.
Don’t do yourself the injustice of presuming that you have already given all that you can. Because unless you stop learning, you will never be able to.
Never Stop Giving
So don’t be afraid to give the farm away when it comes to your content, because you can’t ever possibly give away too much. As long as you can generate a large enough pool of the right type of readers (i.e. those who are ready, willing and able to buy), giving away huge amounts of quality content will only ever be a good thing for you.
Image courtesy of Wikipedia