Leaving Work Behind

My Authority Site’s Content Marketing Strategy Revealed

Written by Tom Ewer on February 21, 2013. 25 Comments

The following is part of an ongoing series, The One Hour Authority Site Project. If you’d like to read more about it then click here!

Dice.Back in January I revealed my authority site’s plans for organic search engine optimization. Since then I have commented on related sites, had a few articles published on article marketing sites and have also created a couple of unique web 2.0 properties.

My work to date has had no discernable effect so far. While I don’t necessarily think this is an issue with the strategy — I’ve hardly been doing the process intensively enough to draw solid conclusions — my mind has been drawn to the efficiency of my efforts.

I have come to the conclusion that I could get better results in the same amount of time with an adjusted approach. In this post I am going to reveal the content marketing strategy for my authority site that I will be proceeding with immediately.

The Evolution of My Authority Site

For those of you who are new to the One Hour Authority Site Project, the overall aim is simple: to attract a consistent flow of traffic to an authority site with as little upfront and ongoing effort as possible. In effect I want to create passive traffic streams — quite different to the blogging medium, which requires ongoing input.

My approach to this project has been relaxed to date as I have used it as an experiment of sorts. First I wanted to see if I could rank pages in Google by targeting extremely low competition keywords using a brand new site with no backlinks. The answer was a resounding no. Stage two was to implement a conservative link building strategy based upon article marketing and web 2.0 sites, which is what I have been doing for the past few weeks. As I have already said, this strategy has had no discernable impact to date.

Stage three is “blog conversion.” This stage requires a lot of effort, including a complete redesign of the site and an ongoing commitment through social media and content production. As far as I am concerned, once you start blogging you can’t go back — the moment you cross that threshold, you are making a commitment to stick with the site. As I said in my post on the three stages of my authority site’s development:

…once you have a blog on the go, people will take note if you don’t post for a month. The same issue does not really arise when I’m still in stage 1 or 2.

I really don’t want to move to stage three unless it is absolutely necessary, as the whole idea of the project is to not have to commit too fully.

Finding a Compromise

In the past few days I think I have formulated a compromise in which I can get many of the benefits of committing to a blog format without actually diving in at the deep end. Most importantly, it will not require the establishment of social media profiles or involve a complete redesign.

My strategy is based upon a concentrated burst of activity followed by a period of observation in which I can gauge the results of my effort. Based upon those results I can then decide what to do next. The desired aim, quite simply, is to establish a base of consistent referrals via search engines and relevant websites.

There are seven steps to my strategy which I go through below.

Step 1: Tweak the Site’s Design

My site’s design is functional and intuitive. If you read the post on my site’s search engine optimized setup then you will know that it is a lightly modified version of the default WordPress Twenty Eleven theme. It is clean and simple, albeit not particularly eye-catching. In short — it’ll do for now.

However, I have decided to make one key change by adding a sidebar to the single post page. This means that people will be able to sign up to my email list and select categories from any post page.

I certainly could spend a lot more time working on the design, but in keeping with the theory of using my time efficiently, my logic is to start attracting the traffic first then react if engagement metrics are poor.

Step 2: Add “Bloggy” Content

As you will know if you read my post on my site’s search engine optimized content, my focus is on writing high-quality articles that are not overly optimized for search engines. In short, I want people to read and enjoy them.

However, the site is lacking a personal touch — you don’t really see any of “me” in it. As you will understand when you read through the rest of my strategy, this won’t work to my benefit. My site’s content needs to have a bit of personality — especially when you take into account the rather stark design.

Therefore, over the next few weeks I will be creating more “bloggy” content — stories, case studies and a biography of sorts as well. In doing this people who might consider linking to my site will see a much more “human” presence and theoretically be more inclined to send traffic my way.

Step 3: Build a List of Target Blogs

While creating my “bloggy” content I can start work on a list of blogs that I would like to attract links from. These will be blogs that are either directly or indirectly related to my niche. Each one will need to be active and regularly updated. Size won’t be so much of a concern as a healthy variety of links will certainly do no harm.

I’ll find these blogs in the good old-fashioned way: Google. I’ll start with simple search queries like “[my niche] blogs”, “best [my niche] blogs,” and so on. I’ll also search for related keywords from sites that Google would see as contextually related to my own.

Ideally I’ll have a list of at least ten top quality relevant blogs before I move onto the next step.

Step 4: Comment on the Top 10 Blogs in My List

This is the first step on getting on the radar of the bloggers that I plan to network with in the coming weeks. By leaving comments they’re not only more likely to recognize my name in the future and possibly even check out my site, I’ll get a free backlink to my site. Even if the link is no-follow, it does no harm in terms of diversity.

Each comment I leave will be thoughtful and insightful and I’ll comment with my name — not a keyword-loaded pseudonym.

Step 5: Guest Post on Each Blog

Once I have got my foot in the door, so to speak, my next step will be to submit guest posts to each of the blogs. I’ll do this even on blogs that don’t typically accept guest posts, as I can always re-use the article elsewhere if it isn’t accepted first time around.

I’ll take my usual approach of going straight in with a completed article rather than pitching something, in the hope that they will be more inclined to accept on the basis that I have already done the work.

Each guest post will result in a link back to an authoritative and contextually relevant my site. I’ll be careful to vary the anchor text accordingly and not always link back to my home page.

If you want to know more about guest posting then download my Kindle eBook on the subject.

Step 6: Create and Share an Infographic

Once I have had around ten guest posts published I should have established a decent relationship with a number of bloggers. I will seek to capitalize on this by publishing an infographic on my site and asking my new friends to share it and link to it from their own site. I hope that this will result in a number of fresh links and nice social signals (despite me having no social media presence).

The key will be to create something that is compelling and informative. I will probably spend a bit of money on getting a really nice design (something that I am terrible at).

What I Plan to Achieve

I estimate that the whole strategy will take me in the region of 20 hours over the next 4-6 weeks — a time commitment I can stomach for what is a highly speculative project. My hope is that the links from the guest posts, social sharing and so on will be enough to give my site a big of a kick up the backside in terms of Google rankings. At the moment my rankings are terrible:

Keyword rankings.

To be honest I am amazed that my rankings are so low despite the fact that my site has so few backlinks because the keywords I am targeting are extremely uncompetitive. Here’s an example (screenshot from Market Samurai):

Keyword competition.

I can’t help but think that with a few contextually relevant links to the homepage and other pages on the site that Google will sit up, take note and start moving me up the rankings. Whether or not this happens of course remains to be seen.

I’d love to know what you think about my adjusted approach and would especially like to read comments and criticisms — please let me know what you think in the comments section!

Photo Credit: darkmatter

Organic Search Engine Optimization: How I’m Doing It

Written by Tom Ewer on January 10, 2013. 28 Comments

The following is part of an ongoing series, The One Hour Authority Site Project. If you’d like to read more about it then click here!

The best SEO is organic and costs nothing to do (tweet this)

Padlock and chainSince I started with my authority site back in September 2012, my aim has been for it to be a case study in producing a successful website without having to resort to blatant “black hat” techniques. That aim remains the same as I advance into the SEO stage of my project.

My approach to date has been carefully considered and measured, and I intend for that to also be the case with what is one of the most pivotal strategies in attracting traffic. SEO can be a minefield — I have certainly been burned before — which is why I have decided to take what I consider to be a completely “organic” approach.

For the complete lowdown on everything I plan to do to get my site ranked in Google, read on!

There are affiliate links in this post. If you purchase a product through one of them, I will receive a commission. It will cost you nothing extra. I only ever endorse products that I have personally used and tested extensively. Thank you!

What is Organic Search Engine Optimization?

The word “organic” has multiple meanings in the English language, but in the context of SEO we are interested in just two of them:

  • Denoting or characterized by a harmonious relationship between the elements of a whole.
  • Characterized by gradual or natural development: the organic growth of community projects.

This is how I define organic search engine optimization:

A gradual development of links that point to a contextually relevant site in a natural manner.

Ultimately, I intend to stick to one key concept — building links that align with what Google wants, rather than how its algorithm currently works. The idea is for effective, future-proofed and risk-free SEO.

The Source of My SEO Inspiration

At various times in the last six months or so I have added SEO ideas to a folder in my Evernote. My list gradually grew without the pressure of “needing” to devise a strategy overnight, and by December I was pretty happy with my collection of ideas.

Point Blank SEOHowever, my eyes were well and truly opened when I got my hands on a copy of Point Blank SEO — an SEO course devised by a chap called Jon Cooper. The course was initially introduced to me by Spencer Haws of Niche Pursuits.

I devoured the course within a few hours and was able to develop my ideas list even further. As far as I’m concerned, if you’re looking for an exhaustive guide on search engine optimization, Point Blank SEO is it — I was seriously impressed.

With the brainstorming period over, it was then just a case of putting my ideas in some sort of coherent order and presenting them to you!

My Organic SEO Strategy

Phase one of my strategy (i.e. what I am covering in this post) represents all of the link building ideas I have that can be done to a site that is not yet ready for “mainstream” exposure. By this I mean that I don’t want to represent this site as a fully-formed blog to other bloggers in my niche — it needs some design work and social media accounts to get to that stage.

This is very much a link building (as opposed to “curating”) stage. Whilst I may engage in the likes of email outreach and guest posting in the future, my approach for the time being will be relatively limited.

Another thing to bear in mind is that my SEO strategy costs nothing to implement. I am relying upon no special software or link building automation services. It’s just me and my keyboard.

So let’s take a closer look at each link building method I will be engaging in.

Directory Submissions

This is an easy way to build some low-value links to your site. There are a huge number of directory sites out there and Point Blank SEO seemingly has a list of all of them, sortable by PageRank. Some examples include:

The key is in building relevant links to relatively high-quality sites. I’m not going to submit my site to 100 directories — more like a handful that have particularly appropriate categories for my site.

Blog Commenting

Blog commenting is a popular pastime of black hat SEO spammers, but my method will be far apart from theirs.

I have built up and fed into my RSS reader a long list of blogs that are directly related to my niche. I will check through new posts regularly and comment whenever I feel that I have something valuable to add. The anchor text will be my name rather than the domain’s name, in order to keep it natural.

Some (or many) of the comments will be nofollow, but that doesn’t concern me — a few nofollow posts will add variety to my backlinks portfolio. This method will also serve as a subtle way of introducing myself to my niche’s blogging audience.

Web 2.0 Sites

As with blog commenting, building web 2.0 sites is a mainstay of black hat SEOs. However, I plan to take a totally value added approach to my web 2.0 sites and establish them as worthwhile resources of their own.

I currently have an assortment of ideas for different Web 2.0 sites:

As you can see, each site is unique and offers something of value to people who are interested in my niche.

This is an area in which I intend to do a lot of work, and I will do it all myself to begin with. I might outsource it in the future if I could so whilst maintaining the quality of the content, but that’s not something I’m thinking about currently. I’m not going to make the same mistakes that I did with my mass niche site project.

Forums and Q&A Sites

I intend to take the same “quality responses only” approach to forums and Q&A sites as with blog commenting. I will browse relevant forums and Q&A sites and offer my advice when it seems pertinent to do so. Popular Q&A sites include:

I will try to target forums that allow you to include a website within your profile (and preferably within your signature) and Q&A sites that allow you to list a source (which would of course be my site).

Article Marketing

This is yet another celebrated black hat SEO strategy, but as with the others, I will be taking a far more measured and value-added approach.

I will add unique articles to what I consider the top article directories:

These will be rewritten versions of the best posts on my site.

A Bunch More Random Links

The Point Blank SEO course includes a huge list of assorted link opportunities, so I’ll no doubt be tapping that for relatively high-quality links that I can point towards my site.

Principles to Abide By

There are a few things that I will bear in mind as I build these links:

Finally, I must remember that patience is a virtue when it comes to SEO — this is a long play and it may take time for results to develop. As such, I am committing to this course of action for no less than two months. If I think of additional interesting link building ideas in that time I will of course consider integrating them into the strategy, but I won’t formally take stock of the results until two months have passed.

That’s It!

Above is the sum total of my phase 1 plan for search engine optimization. I wouldn’t be surprised to hear certain internet marketers scoff at it, but given that the articles I have written on my site target extremely low-quality keywords, I am confident that I will see positive results.

It remains to be seen whether or not this approach to link building will be sufficient for my ambitions. I suspect that it won’t be, but only time will tell. One step at a time. One thing is of course for sure — if I am successful in my efforts, I will be sure to give you a comprehensive guide as to what exactly I did.

Now I’d like to pass the discussion over to you — I’d love to know what you think of my ideas. Please fire away in the comments section!

Creative Commons image courtesy of Darwin Bell

3 Niche Site Link Building Strategies Explored In Detail

Written by Tom Ewer on April 8, 2012. 22 Comments

3 Niche Site Link Building Strategies Explored In DetailLast week marked a big change in the approach I will be taking with my mass niche site project. It started with a decision to put my production line method on hiatus (with a reveal of the lessons I had learnt that led me to making the decision).

I then moved on to reveal that I will be experimenting with different link building strategies, in the hope of finding one solution that works effectively (which I can then scale up). Special thanks to the following guys who offered their thoughts:

Today I am going to reveal the “contenders” – those strategies that I intend to move forward with. They are not however set in stone – I am opening these strategies up to comments and criticism. I would love to get your feedback on them! If you are building niche sites yourself and experimenting with different link building strategies, perhaps the following list will be of some value.

1. Pat Jackson’s Mass Article Marketing

Cost: $16.40 per site (bulk discount)

“Mass Article Marketing” is not the name of this strategy – it doesn’t actually have a name. You can find this link building service over at the Traffic Planet forum, where it is has been available for nearly six months (edit 23rd May 2013: this service is no longer available). My sincere thanks go to Tory McBroom for introducing me to it.

Here is a breakdown of the service, in a nutshell:

  1. You provide 2x URLs and keywords
  2. A related article is written and spun
  3. The spun article is then submitted to the following services:
  4. All of the article URLs are then run through Pat’s Unique Link Indexer
  5. Finally, the articles are converted into a RSS feed and submitted through Bookmarking Demon.

In theory, this service provides a large quantity of well-indexed, low quality links across a wide variety of article submission sites.

Pat’s service has previously utilized article submission services that have subsequently been de-indexed by Google – and that may well happen again. But I think it highly unlikely that all 9 of the services listed above will be de-indexed in the near future, so I think the service is pretty safe on that front.

Article marketing is a tried and tested link building strategy (especially for niche sites), so I think that Pat’s service could work well for the low competition keywords that I am targeting.

I have just one main concern, and that is using just two anchor texts / URLs per submission. I would prefer to use say 4 in the following arrangement:

I have asked Pat if this is possible, and am awaiting his response. I will likely still use his service if the answer is no, but will be less comfortable in doing so.

2. Tory McBroom’s Stack Modulation Strategy

Cost: $12 per site (approx.)

Thanks again go to Tory McBroom for recommending this strategy to me. At its heart, it is akin to a garden-variety link wheel, but with a few differences. Most notably, it doesn’t include the use of any web 2.0 properties such as WordPress.com and Squidoo. Here is the strategy as I understand it:

  1. Sign up to 5 “do-follow” social bookmarking accounts, such as:
  2. Manually bookmark your “money site” (i.e. your niche site) with those 5 new accounts
  3. Hit those 5 links in addition to your money site with this social bookmarking Fiverr gig
  4. Hit the resultant links in addition to the 5 original social bookmarking links (but not your money site) with this comments Fiverr gig

So theoretically, your money site is hit with around 200 social bookmarking links in addition to 5 heavily backlinked high authority social bookmark links. The idea of a link building strategy revolving entirely around social bookmarks and comments is new to me, and instinctively feels like it is lacking any real “quality”. However, I do have to question the logic behind my thinking – is a social bookmark any less valuable in Google’s eyes than some low quality article link? I don’t know.

One of the best things about this strategy is its cost. The Fiver gigs come to a total of $10, and it wouldn’t take long for a VA to create the social bookmarking accounts and submit the links. I have two questions though:

  1. Which social bookmarking sites would you use?
  2. Would you create a new account for each and every site, or create just one account that you use for all of your link building?
  3. Are the particular Fiverr gigs Tory has recommended the best for the job?

3. The Link Wheel

Cost: $27.50 (approx.)

What post such as this would be complete without a link wheel strategy? A link wheel method got my very first niche site to #1 in Google back in August 2011 (for what experience has taught me is a relatively competitive keyword), so in my opinion it is definitely worth revisiting. However, I did all of the work myself and it was pretty labor-intensive – can it be effectively scaled? Here is what I have come up with:

  1. Take the primary article from your money site and spin it
  2. Create web 2.0 properties at each of the following websites:
  3. Add a spun version of your primary article in addition to some relevant images and a video
  4. Link back to your money site from each web 2.0 property with a variety of anchor texts
  5. Use a private link building service (contact me if you want to know more) to hit each web 2.0 property with a drip-feed from a mass article submission service (such as Unique Article Wizard).

I like this strategy. You get 6 links to your site that are relatively high-authority to start with, and you get plenty of link juice from the six mass article submissions. I know that web 2.0 properties of this type do not get taken down by at least the first five sites listed above (as I have previous examples that are still standing). Posterous is an unknown for me – has anyone used it successfully in a link wheel?

The main issues with this strategy are scalability and cost:

This is by far the most expensive strategy out of the three, but if it is the most effective, it would be money well spent.

What Next?

I have outlined above the three link building strategies that I plan to move ahead with in the near future. As mentioned in my previous post, I have 12 sites that I am going to be using in this link building experiment. Each strategy will be tested on 4 sites.

By the time you read this post, I may have in fact already ordered Pat Jackson’s service, but I will not have started on the other two strategies. Because before I start, I would love to know what you guys think about them. So please, be forthcoming with any questions, comments and criticisms!

Creative Commons image courtesy of Jakob Montrasio

My Mass Niche Site Project – What Next?

Written by Tom Ewer on April 6, 2012. 24 Comments

My Mass Niche Site Project - What Next?It’s been over two months since I introduced my mass niche site project. And I have learnt rather a lot in those two months, as I revealed yesterday.

Here’s the situation in a nutshell – I have been spending a lot of money on unproven system. It sounds crazy – because it is – but it is easy to get carried away once you have an idea in your head. Whilst the system might work and I may have gotten a great head start if I’d carried on along the same path, on the flipside it could have gone disastrously wrong.

At the start of the year, I was in a huge rush to scale up a niche site building process. Now I am feeling far more laid back about the whole endeavor. My freelance earnings are healthy (and I am confident that I could increase them at any point if I wanted or needed to).

In January I was heading into the unknown. In April I feel under no pressure – so being patient and methodical is now the name of the game.

What Next?

The niche site business model that I originally laid out back in January is now on hiatus. I have cancelled all of my subscriptions, and my VA quit the other day, so my ongoing overheads are now non-existent. Here’s what I have right now:

I will not be touching the first 6 sites now until they are at least 90 days old. Meanwhile, the other 12 sites are going to be the subject of some experimentation.

I have found someone else who is willing to build out the 5 remaining sites on a dollar per hour basis, so I will get her to follow the instructions that I laid out for my first VA. It’s what comes next that is interesting.

Backlinking Is The Issue

I’m pretty happy with every element of my niche site building process with exception to link building. That is the one area I am unsure of. So I plan to trial three different backlinking methods across the 12 sites in an effort to discover an effective strategy that I can scale up.

I have already decided upon one backlinking strategy – an article marketing service offered by a guy called Pat Jackson. This was originally brought to my attention a while ago by Tory McBroom, and I instinctively feel that it would be an effective strategy for niche sites. I am targeting very low competition keywords, so it shouldn’t take an epic backlinking strategy to climb the rankings, and this service targets several different article networks – which means that if some get de-indexed by Google, there should still be plenty of other backlinks from other services to fill the gap.

That is of course all theoretical – which is why I am testing it to see if it works. The question is – what other strategies should I test?

That Is Where YOU Come In

I know that a lot of you guys have good experience in building niche sites. So I would like to take this opportunity to ask what strategies you use to successfully build links to your niche sites. There is just one “rule” to this experiment – the strategy must not require signing up to a specific service. It would be completely uneconomical to do so, given the relatively small scale of the experiment. So we’re talking about services like Pat Jackson’s, Fiverr gigs…or anything else your imagination can permit.

I will be sharing the results (positive or negative) of my experimentation over the coming weeks, so it could be a useful learning experience for all of us. So please, don’t be shy – reveal your link building strategy in the comments section! If you don’t have a strategy but have something else to say, you are of course welcome to comment also.

Creative Commons photos courtesy of gripso_banana_prune

Why BuildMyRank Is Not The Best Private Blog Network

Written by Tom Ewer on March 19, 2012. 53 Comments

Update (27th March): literally hours after I published this post, BuildMyRank announced that the “overwhelming majority” of its blog network has been de-indexed by Google. And yesterday, RankJumpers closed its doors to new customers. I believe that this is the end of private blog networks as we know it.

Why BuildMyRank Is Not The Best Private Blog Network

BuildMyRank seems to be the daddy of private blog networks. So much so that it has temporarily closed its doors in order to “remain relevant over the long run”. By this I assume they mean that the supply of blogs they have does not match the current demand.

I know that there are some amongst you who are looking for a good alternative – the next best thing, if you will. However, I have discovered that you shouldn’t just be looking for the next best thing – I have found a better service.

The Bias of Online Product Reviews

I have always read the vast amount of praise lavished upon BuildMyRank with some skepticism. Call me cynical, but you should take any review of a product with an excellent affiliate program with a pinch of salt. However, assigning bias to a particular product because I might be able to profit from doing so is not in my nature – regular readers of my blog know that.

Anyway, in an effort to help you find the best private blog network, I took it upon myself to do some lengthy and extensive testing. This post is something I actually first mentioned doing back at the end of last year, and I finally have everything I need. My findings, based upon hard data, demonstrate BuildMyRank’s relative impotence alongside a comparably-priced product.

Details of My Study

Any study such as this is only as good as the data upon which the findings are based, so I would like to take a moment to explain what I have actually done.

I have recently worked with three private blog networks – BuildMyRank, Linkvana, and RankJumpers. For each service, I analyzed 20 posts that were all created around the end of 2011, and ascertained the following:

A larger sample pool would have of course been better, but with the results being as comprehensive as they are, I do not really see that as an issue.

To check whether or not a post was indexed in Google, I selected a proportion of the content (enclosed within speech marks), and entered it as a search query in Google. I repeated this process two more times if my search did not initially return any results.

I used this tool to check the page and domain PRs of each post.

All in all, I’m happy with the way in which I conducted my research – I think it returned reliable data.

The Shocking Results

I’m sure you are eager to discover what I found, so without further ado, here are the results:

BuildMyRank

The numbers really do speak for themselves. Whilst RankJumpers and BuildMyRank share the same percentage of indexed, live and unique links, the average page and domain PR of RankJumpers’ posts are far superior to that of BuildMyRank’s.

Linkvana is unfortunately barely even worth talking about. There were an enormous proportion of duplicate domains within the posts, the page PRs were zero across the board, and the domain PRs were very low.

Some Pointers

In fairness, BuildMyRank seemed to have the most diverse range of blog designs – most of the RankJumpers blogs were based on the standard WordPress Twenty Eleven theme. Additionally, BuildMyRank added photos and occasionally videos to the posts. Having said that, it is debatable as to whether these factors are actually of any benefit.

One thing that is interesting to note is that all three services are misleading their customers about domain PR. They all claim to own minimum PR1 domains, but all three have PR0 domains in their networks.

Pricing

Linkvana charges a flat fee of $147 for submission to an unlimited number of sites. You would have to own a considerable number of websites to make their service cost-effective, even if it were the best.

Their pricing model is completely different to that of BuildMyRank and RankJumpers, who follow a structure based upon the number of domains you want to link to. Those two services are comparably priced (with BuildMyRank starting at $59 per month and RankJumpers starting at $57.95), but BuildMyRank is slightly less expensive as you move up through the pricing brackets.

What They Had To Say

When I was carrying out this research, I decided to contact both BuildMyRank and Linkvana to see what they had to say about my findings.

BuildMyRank

I spoke with John, who I believe is the owner of BuildMyRank (correct me if I am wrong).

He claims that the service offers a historical initial indexing rate of over 90%, although he did admit that “slippage” could occur, in the region of 5-10%. Based upon my findings, he is wrong on either one of those counts (or both). My analysis demonstrated an indexing rate of just 70%. My guess is that initial indexing is perhaps in the region of 90%, but that slippage is far greater than 5-10%.

He claimed that the BuildMyRank network has an average PR of 2.5, and concluded that my findings were simply a result of “luck of the draw”. There are two problems with his argument:

  1. My findings most definitely do not indicate an average PR of 2.5. If the average PR were a little lower than the claimed amount, you could write it off as a statistical anomaly, but the actual PR is less than half of the claimed PR.
  2. He is likely basing his averages upon all posts, whether they are indexed or not – but an unindexed post is in reality a PR0, regardless of how high the actual PR is.

I decided to test his argument further by checking the average PR of the last 100 posts I submitted via BuildMyRank. The results? An average PR of 1.75 – and that is based upon the assumption that every single post was indexed (and we know they weren’t).

Either way, his claim appears to be false.

Linkvana

I spoke with Dave at Linkvana, and he had two main points to make.

The first was that my account is on the lowest “node”, which translated into English apparently means that I do not post to their highest PR network. To be perfectly honest, I consider that largely irrelevant, given the high number of duplicate domains and unindexed posts. And the question then is, how much more do you have to pay to get on a higher node, and why would you even bother when initial results are so poor?

Dave was also eager to point out that they are rolling out a “brand new system for indexing”. He claimed that they are seeing “close to 100%” in indexing rates – a bold claim indeed. But again, even if indexing rates do increase, the low PR coupled with duplicate domains cripples the gains made.

Linkvana appears to have the trifecta of what you don’t want to see in a private blog network – low PR, low indexing rate, high duplicate domains.

Conclusion

In my opinion, the evidence is comprehensive – RankJumpers is the clear winner. If you are looking to build links via a private blog network, I would recommend RankJumpers as the service to use. You can explore their site and sign up to a free seven day trial by clicking here.

Creative Commons image courtesy of vitroid