Leaving Work Behind

4 Reasons to Extend Your Platform to Other Bloggers

Written by Gina Horkey on November 10, 2015. 5 Comments

extend your platformWhy would someone give up their hard won platform to someone else?

What if they screw it up?

What if people stop reading my blog because of what someone else wrote?

These are real questions and valid concerns. Extending your platform to others doesn’t come without risk. But many people, myself and Tom included, are doing it every day.

I would argue that there are more reasons to do it than not. You’ll gain far more by opening up your blog, website or social media accounts to others than you’ll risk losing. Today, I’m going to share with you four reasons why I think you should extend your platform to other writers, bloggers and webpreneurs.

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How to Take Perfect Screenshots for Blog Posts

Written by Tom Ewer on May 26, 2015. 28 Comments

As a WordPress writer, I tend to take a lot of screenshots.

But I’m no graphic designer – far from it. So how do I go about taking top quality screenshots?

It turns out that this is more complicated than one might think. You want to offer up a beautiful screenshot, but you don’t want the file to be so big that it takes an age for the image to download.

My solution serves up crystal clear screenshots that are far less resource-intensive than you might imagine. In this post I’ll show you the difference between my process and a ‘standard’ JPEG image, then give you instructions to achieve the same effect.

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How Much Should Freelance Writers Charge Per Word?

Written by Tom Ewer on May 18, 2015. 81 Comments

Quarter dollarMost beginner freelance writers have no idea what they should charge per word.

I know this because I recently put the word out that I was looking for freelance bloggers to work with me, and I received quotes (per word) from one rupee (that’s about $0.02) to to one dollar.

I’ll start by ruling out the extremes for freelance bloggers: you shouldn’t be working for any less than $0.02 per word, but nor can you reasonably hope to work for anything close to a dollar per word.

But where on earth should you be in-between those numbers?

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Proposing New Article Ideas to Clients: The Ultimate Pitching Blueprint

Written by Gina Horkey on April 30, 2015. 8 Comments

blueprintYou pitched a new writing job and your prospect is interested. Now what?

Unless they’ve given you a clear idea of alternative next steps, it’s typically up to you to propose some blog post or article ideas. You’ll have to do this for prospects, but also for recurring clients that you write for on an ongoing basis.

What does this look like?

Tom,

Thanks for your interest in having me write for Leaving Work Behind!

Here are three post ideas that I think would work perfectly for your audience. Look them over and let me know which one(s) I can move forward with, or if you have any additional feedback.

Proposed Title #1. 2-3 sentences to provide some context to your post idea. Enough to get the client interested, but not a novel that will take too much time to read (or write!).

Proposed Title #2. See above. The explanation would be specific to the second proposed topic/headline.

Proposed Title #3. See above. The explanation would be specific to the third proposed topic/headline.

Looking forward to getting started on my first post due 5/12/15. Thanks!

~ Gina Horkey

How many ideas should you send? What’s the best pitching format? And what’s the best way to handle rejection?

Today I’m going to cover all three of those questions (and more). Let’s dive in!

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The 10 Key Attributes Top Earning Freelance Bloggers Share

Written by Tom Ewer on March 25, 2015. 25 Comments

BiroI have worked with more than 30 freelance bloggers over the past three years.

My experiences have ranged from excellent to shocking, with varying levels of competence in-between. And while I didn’t have a firm idea of what I was looking for when I took on my first writer (besides evidence of technical writing ability), when I look for new writers to join my team these days, I have a very good idea of my requirements.

With that said, in this post I want to explore the key attributes I look for in each of the freelance bloggers I interview, trial and ultimately work with. Without fail, writers that grow their business to such a level that I can no longer afford their services share the attributes listed below. If you can nail all of the following (and I’ll give you tips on how to do exactly that), you should be able to establish yourself in the echelon of freelance bloggers who earn $100+ per hour. Keep Reading