Tom: The following is a guest post written by Chelsea Baldwin – the Founder of Copy Power, where she teaches freelancers how to reverse engineer their copywriting for more conversions and sales to grow their businesses. She’s written a free e-book with five easy to implement copywriting tricks to help you reduce your bounce rates, keep people on your site, and increase your leads.
Even before I quit my job, I knew I wanted to offer premium-priced services. I’d tried my hand at freelancing just after graduating college, and figured churning out 8–10 articles per day at $15 a pop wasn’t going to do me any good in the long run. The work was hard to find, and there was always someone willing to do it cheaper. What’s more, even though clients were spending little, they were endlessly picky.
However, working in an office setting showed me something: business owners shell out top dollar to get a good service. I also learned that price is the representation of a service’s value. It’s incredibly empowering to know, but how to do it is another thing entirely.
There are no hard and fast rules for how to go about positioning yourself for premium pricing, but in this post, I’ll walk you through how I did it in four steps. However, first let’s discuss your attitudes to your market value.
One of the best things about self-employment is the flexibility it gives you. There’s no boss or company telling you when, where, or even how to work. This freedom lets you do cool things like go on a 30-day solo bike tour or move abroad to learn a new language.
However, it’s not all fun and games. Working without a boss means more flexibility, but it also means more responsibility. As a one-person operation, it’s up to you to plan, assign, and create high-quality work. With all of this additional management responsibility, it’s easy to let your creative output suffer – especially if you’ve never had to manage your own work before.
Don’t worry, though. In this post, we’re going to show you how to strike the right balance. We’ll give you five invaluable tips for being your own boss, while still producing outstanding work.
Let’s get started!
Finding worthwhile freelance writing gigs can be a struggle, but I’d say the real test of a writer’s character comes after they’re hired. After all, nobody wants to get comfortable on the first rung of their client’s ladder.
Let’s face it – we all want to progress, we all want to gain more responsibility, and ultimately, we all want to earn more money. The key to advancement, however, isn’t just to become a better writer – it’s also to become more than a writer. In short, you need to over-deliver.
I should know – I’m now the editor of my biggest client’s website, but the journey to my current post was riddled with over-delivery. I had to consistently demonstrate my value, and I made sure I always provided solutions rather than problems. Eventually, that attitude paved the way for my progress.
In this post, I’ll demonstrate the art of over-delivering in a way that won’t hurt your bottom line, and yet will impress your client enough to get you climbing the ladder.
On Monday, August 24th, 2015 at just after midnight I awoke with abdominal pain.
Pain that wouldn’t go away no matter how I tried to lay, sit or stand. Pain that reminded me of birthing contractions, but which didn’t offer any reprieve in between.
Halfway through a phone call to the hospital’s nursing line (during which my husband was frantically googling symptoms), I decided I’d be going to the emergency room no matter what they told me. The nurse agreed, my mom arrived to care for our young children, and Wade whisked me off to our local hospital.
Not five hours later I was in recovery, sans appendix. As the anesthesia started to wear off, I briefly wondered if it was all a dream? All it took was a glance down at my hospital gown to confirm it was definitely not.
I sit here typing just over a week out from surgery, three new scars on my abdomen, feeling about as normal as I can. I’m sharing my story not for sympathy, but to hopefully better equip you in handling unexpected life events as a freelancer.
Here are my three best tips!
So you want to quit your day job?
Good for you! It’s exciting, isn’t it? But a bit nerve wracking, scary and overwhelming too.
Since it’s kind of a big deal, I think it deserves proper consideration. So I’ve compiled a list of five questions you should ask yourself before giving your boss the pink slip.
1. How Much Money am I Making from My Freelance Business?
And frankly, how predictable is it?
I started my own freelance business as a side hustle, and I’d recommend you do the same. Start building while you’re working full-time if at all possible. This will enable you to make sure it’s viable, use the income to pay down debt (or save it) and make sure it’s something you enjoy.