Leaving Work Behind

My First Niche Site: Update #9 – A Fresh Approach

Written by Tom Ewer on January 20, 2012. 13 Comments
A Fresh Approach

Zesty fresh!

This is Part #8 of a series. A list of all the other updates can be found at the bottom of this post.

I always like to read previous updates in my niche site series when I write these posts, to see what my plans were, and how they developed. Fortunately, my previous plans for the new child modeling site were not nearly as ridiculous as those for my authority site.

But in light of what I have discovered from the Deal With Anxiety debacle (as I have decided to call it), circumstances do call for a fresh approach.

Any links to products on this page are not affiliate based – I do not get paid a commission if you buy any product that I recommend. If you would like to know why this is the case, check out my article: Why I Am NOT Trying To Make Money From This Blog.

In my last update, I stated that I would be targeting 5 keywords. I have now reanalyzed those keywords and determined that 3 of them are not worth chasing (at least for the time being).

So I am left with two keywords, which offer a combined 12,500 exact match local visit searches per month. As I did with my authority site on Wednesday, I have calculated the potential return:

Keyword Data

As you can see, the two keywords offer some reasonable potential. That potential however is matched by some relatively strong competition:

Keyword One

Domain ages are hefty, but the PR is manageable. Referring domains and backlinks to the root domains are all very high – I can’t compete with that. However, I can compete with some of the sites in terms of referring domains and backlinks to the ranked pages. Fifth spot looks especially vulnerable.

If I were starting a new niche site I wouldn’t touch this keyword with a barge pole. But I already have the site and content in place, so why not? The onsite optimization in the top ten is awful, so I am proceeding on the assumption that I can get ranked with a lesser backlink portfolio, but greater onsite optimization.

Keyword Two

This set of results is longer because it contains listings for images. As with the first keyword, the onsite optimization is terrible, and there are a serious lack of referring backlinks pointing to most of the ranked pages. Furthermore, I actually ranked on the first page for this keyword with my original niche site. I know I can hit this page.

Most of the income is coming from the first keyword, which is actually my secondary one in terms of prioritization (as my site is not as well optimized for it). It will be interesting to see if I can establish a foothold on the first page for the first keyword.


My backlinking will follow that of the loose strategy I outlined in Wednesday’s post. There are 5 steps:

  1. Build a few Web 2.0 Properties
  2. Build a few private blog network posts
  3. Drip-feed links from mass article directories to each of the above pages (10 in total)
  4. Use Linklicious to ping each and every article produced from step 3, to maximize the number of indexed links
  5. Publish 50 private blog network posts over the next 4 weeks or so, targeting the two main keywords as well as a few more “generic” keywords (such as “click here” and “check this out”)

Steps 1 and 2 have already been completed. I have ordered the mass article directory submissions from Ian Maranon – I have used his services before and was pleased with the results. If you use his services, please let him know that I sent you.


Fiverr does offer a few gems.

Step 3 should be complete by the middle of next week. Step 4 will follow when I receive the article link lists from Ian. Finally, I am currently awaiting an email back from Build My Rank Posts, who seem to offer a very good deal of $1 per post.

As you can see, I am outsourcing the vast majority of my work. My time is too precious to be doing time-consuming work that can be done for very reasonable prices. If I value my time at say $50 per hour and it takes me an hour to manually spin an article and submit it via Unique Article Wizard, why wouldn’t I pay $5 for someone to do it for me instead?

The Waiting Game

Once all that is done, it is just a case of waiting to see how the rankings develop. I will not take any further action until the last private blog network post has been published (in probably 4-5 weeks time). Once I get to that stage, I will evaluate my progress and decide what to do next.

Edit: it seems rather silly that I didn’t include the most important piece of information in this article – my rankings! I am currently ranking 17th for my primary keyword, and 33rd for my secondary keyword.

Read The Whole Series

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13 Responses to “My First Niche Site: Update #9 – A Fresh Approach”

  1. Tory
    January 20, 2012 at 5:46 pm

    Good call on that Fiverr gig. I’m gonna go blast some some anchor sites now. I’ll tell him you sent me! 🙂

  2. Charles
    January 20, 2012 at 8:07 pm

    I don’t exactly understand what linklicious.me does compared to Google XML Sitemaps plugin that notifies Google, or, the general ping process within WordPress (pingomatic.com, icerocket…)
    Could you elaborate on that?

    • Tom Ewer
      January 21, 2012 at 12:04 am

      Hi Charles,

      Linklicious will not be used on the main site, or any of the anchor sites. It will be used to (theoretically) index the vast number of articles that will be produced by the mass article submission services. Obviously, each article is only of use in passing link juice along if it is indexed by Google.

      Google XML Sitemaps is an excellent plugin and you should have it on all of your sites, but it has no means of indexing 3rd party sites (I suspect that you know this, but just misread my strategy).

      Cheers! 🙂


  3. Michal
    January 21, 2012 at 6:43 pm

    Fiverr is a great way to do SEO but I think it can also be quite dangerous when using those UAW submission services for linking to the main money site. I mean that you do not have nough control of how many articles are distributed each time and it is very easy to “overdo” it. That is why I think it is a bit too risky. It is okay when linking to your backlings but a bit too dangerous if you link directly to your money site.

    • Tom Ewer
      January 21, 2012 at 6:44 pm

      Hi Michal,

      Very good point – I completely agree. If you’re doing *any* automated backlinking to your main site, you should be keeping a close eye on the quality of the strategy being employed.



  4. Joe
    January 29, 2012 at 7:23 pm

    Hi Tom,

    What are the private blog posts you refer to?

    I have a guy on odesk who writes, spins and submits articles to UAW for $5 a go. Saves a lot of time.

    Have not used BMR yet but that $1 a post sounds good.

  5. Joe
    February 9, 2012 at 4:11 pm

    How do you find Linklicious for getting stuff indexed?

    I use UAW and wonder how many of the places my articles get submitted actually get indexed.

    Does Linklicious tell you when a URL has been indexed?

  6. Nicolas
    October 14, 2012 at 2:52 pm

    Hi Tom,
    I dont see any further update on that first niche site..
    What happened?

    • Tom Ewer
      October 14, 2012 at 8:23 pm

      Hi Nicolas,

      It’s been mentioned again in various posts since, but admittedly not as a standalone post. In short, the site never got back to where it was, and I gave up on it. However, I recently picked up a great related exact match domain and may repurpose the content again in the future.



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