Tom: The following is a guest post written by Chelsea Baldwin – the Founder of Copy Power, where she teaches freelancers how to reverse engineer their copywriting for more conversions and sales to grow their businesses. She’s written a free e-book with five easy to implement copywriting tricks to help you reduce your bounce rates, keep people on your site, and increase your leads.
Even before I quit my job, I knew I wanted to offer premium-priced services. I’d tried my hand at freelancing just after graduating college, and figured churning out 8–10 articles per day at $15 a pop wasn’t going to do me any good in the long run. The work was hard to find, and there was always someone willing to do it cheaper. What’s more, even though clients were spending little, they were endlessly picky.
However, working in an office setting showed me something: business owners shell out top dollar to get a good service. I also learned that price is the representation of a service’s value. It’s incredibly empowering to know, but how to do it is another thing entirely.
There are no hard and fast rules for how to go about positioning yourself for premium pricing, but in this post, I’ll walk you through how I did it in four steps. However, first let’s discuss your attitudes to your market value.
While it sure beats working in a regular office, freelancing can still turn into a daily grind, leaving you little time to evaluate your business and work on larger projects. That’s a shame, since stepping away from your work every once in a while can have huge payoffs, both personally and financially.
To give yourself some much-needed space, why not take a solo work retreat? It’s like a vacation, but with the express purpose of evaluating your business and pursuing projects you don’t normally have time for. What’s more, you’ll return refreshed and energized, brimming with new ideas and a renewed understanding of how to develop your business going forward.
In this post, I’ll explain why taking a solo work retreat is one of the best things you can do for your business. I’ll cover everything you need to know to make the retreat a success, including choosing the perfect location, making room in your schedule to take the retreat, and how to structure each day you’re away.
Let’s get started!
Freelance writers can be an odd bunch. Not many other professions get paid by the word, after all. In real-world terms, that means your earning potential is affected by your efficiency in a way most nine-to-five jobs aren’t.
With that in mind, the logical solution as a freelance writer is to maximize your efficiency. You need to figure out what your weaknesses are, find the right tools or techniques to tackle them, then get to work. It requires you to take a long, hard look at yourself and ask, How can I be better?
It’s a lot to ask, for sure, but there’s plenty you can learn from others. Let’s walk through my routine and figure out how to adapt it to help you, in five simple steps (all the while I keep an eye on the word count!).