Leaving Work Behind

Proposing New Article Ideas to Clients: The Ultimate Pitching Blueprint

Written by Gina Horkey on April 30, 2015. 10 Comments

blueprintYou pitched a new writing job and your prospect is interested. Now what?

Unless they’ve given you a clear idea of alternative next steps, it’s typically up to you to propose some blog post or article ideas. You’ll have to do this for prospects, but also for recurring clients that you write for on an ongoing basis.

What does this look like?


Thanks for your interest in having me write for Leaving Work Behind!

Here are three post ideas that I think would work perfectly for your audience. Look them over and let me know which one(s) I can move forward with, or if you have any additional feedback.

Proposed Title #1. 2-3 sentences to provide some context to your post idea. Enough to get the client interested, but not a novel that will take too much time to read (or write!).

Proposed Title #2. See above. The explanation would be specific to the second proposed topic/headline.

Proposed Title #3. See above. The explanation would be specific to the third proposed topic/headline.

Looking forward to getting started on my first post due 5/12/15. Thanks!

~ Gina Horkey

How many ideas should you send? What’s the best pitching format? And what’s the best way to handle rejection?

Today I’m going to cover all three of those questions (and more). Let’s dive in!

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8 Things You Can Learn From Over 100 Freelance Bloggers’ Pitches [Part 1: Rates]

Written by Tom Ewer on April 22, 2015. 42 Comments

MoneyI’m on the tail end of the biggest recruitment drive I have ever carried out.

I received over 100 applications from freelance writers after this announcement just over two weeks ago. From those applications I trialled 13 writers, and out of those writers, I have (so far) selected seven writers to work with.

It’s been a lot of work, and quite frankly, a large proportion of the work was struggling with applications that weren’t as well written and presented as I would like.

However, what if my struggle could be your opportunity? What if I could point out areas in which I felt the applications I received could have been improved? That’s exactly what I’ve done in this post.

Below you will find eight different critiques, all focusing on responses to just one section of my application form: rates. If this article proves to be popular then I may write up additional posts that focus on the other areas of the application form. Keep Reading

6 Steps to Keep Your Freelance Writing Assignments Flowing (And on Time)

Written by Gina Horkey on April 14, 2015. 17 Comments

keeping your writing flowingEverywhere you look, you’ll find an article on mastering writer’s block. Honestly, I ain’t got time for that!

That’s right: I don’t have time for writer’s block. People are paying me to write, so I need to deliver on the promises that I make to my clients.

I’m not going to lie and say that writing is easy, that the words always come quickly or that each writing day is created equal. Because it’s not. But I’ve got a job to do and consistently writing new content is a big part of that.

In order to get to work writing each day, I’ve come up with my own six step process to keep my writing projects flowing (and on time). Let’s get to it!

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Calling All Freelance Bloggers: I’m Hiring!

Written by Tom Ewer on April 6, 2015. 24 Comments

'Now Hiring' graphicThe headline says it all really 🙂

My writing business is growing, and I need top quality ghostwriters to help me produce engaging and informative articles for my clients.

I’m looking for writers who have:

You must be:

Here’s what I can offer you:

If you’re interested, click here and fill out the application form. Please note that, depending upon the number of applications I receive, I may not be able to reply to everyone.

I look forward to hearing from you!

Image Credit: Wikimedia

Your 5 Point Checklist to Delivering Client Work On Time (Every Time)

Written by Gina Horkey on April 1, 2015. 17 Comments

deadlineReliability is one of the most important assets for a freelance blogger – or any freelancer for that matter!

As Tom recently alluded to, it’s our job to sell (and provide) a solution, not a hassle. One of my personal selling points to my clients (whether it be for writing, virtual assistance work or something else) is that I make their lives easier.

If anything that I’m doing while providing a service to my client is making their job more difficult, they probably won’t keep me around for long. I position myself as an investment in their business, not an expense. That can be true both in monetary terms (i.e. my fee) and in terms of their time (everyone’s most valuable commodity).

If you’re interested in landing more gigs, keeping them and continuing to raise your freelancing rates, you’re going to want to over-deliver and under-promise on a consistent basis. Start by using my five-point checklist to deliver client work on time – every time!

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